OK Nail Salon
Brand Identity
Strategy
Art Direction
Strategy
Art Direction
By providing a gender neutral space and comforting services, OK Nail Salon breaks the traditional gender ideals and expectations by encouraging both men and women using nail care, nail art, and other self-care services.
Our philosophy reinforce the idea that self-caring has nothing to do with gender.
Our philosophy reinforce the idea that self-caring has nothing to do with gender.
EXISTING PROBLEM
GOALS
- Not a lot of men have nail care.
- Men feel uncomfortable in nail salons.
- Traditional self-care services are only targeted toward women.
GOALS
- Encourage men using nail care and other self-care services.
- Provide a gender neutral space.
- Provide comforting services and easy introduction to beginners.
- Break traditional gender ideals and expectations.
PACKAGE DESIGN
INFO CARD FOR FIRST TIMER
First time doing your nails?
No worries.
You’re well taken care of!
First time doing your nails?
No worries.
You’re well taken care of!
GIFT PACK
Bring a piece of us home.
And rememeber, always take care of yourself!
WEB EXPERIENCE
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