![](https://freight.cargo.site/t/original/i/8f93eb000d41593ef8d8219b8ed36899781baba6a9934af274a740f98a70e772/Artboard-1ok_campaign.png)
![](https://freight.cargo.site/t/original/i/d2e200f12d470d69de33fed27c21ea35020ad92631525770cb5175629417ba56/Artboard-2ok_campaign.png)
![](https://freight.cargo.site/t/original/i/ea74fe07a213b75c82ccedd9324444ee170d51257b1fa125eb2a9080083cbcd2/Artboard-3ok_campaign.jpg)
OK Nail Salon
Brand Identity
Strategy
Art Direction
Strategy
Art Direction
By providing a gender neutral space and comforting services, OK Nail Salon breaks the traditional gender ideals and expectations by encouraging both men and women using nail care, nail art, and other self-care services.
Our philosophy reinforce the idea that self-caring has nothing to do with gender.
Our philosophy reinforce the idea that self-caring has nothing to do with gender.
EXISTING PROBLEM
GOALS
- Not a lot of men have nail care.
- Men feel uncomfortable in nail salons.
- Traditional self-care services are only targeted toward women.
GOALS
- Encourage men using nail care and other self-care services.
- Provide a gender neutral space.
- Provide comforting services and easy introduction to beginners.
- Break traditional gender ideals and expectations.
PACKAGE DESIGN
![](https://freight.cargo.site/t/original/i/ef17330864bded648e13050c70e611a0da8e843a010aada97327a8468be62882/OK_nailpolish_mockup_dark.jpg)
![](https://freight.cargo.site/t/original/i/c9d196ff8fcea2a21928c8b7fee00c32d751f4a5528027ac9ea6f865ec27d2fd/OK_nailcare.jpg)
![](https://freight.cargo.site/t/original/i/1c6c4c563f95c9847deb2013de428b3416be41d079c2570140334b48c8e2d4b7/OK_cream_mockup.jpg)
![](https://freight.cargo.site/t/original/i/afcaf1c8bf24fe13d49999fe59d7acaa66f08efef51857b1106eaa22181c2188/OK_steps.jpg)
INFO CARD FOR FIRST TIMER
First time doing your nails?
No worries.
You’re well taken care of!
First time doing your nails?
No worries.
You’re well taken care of!
![](https://freight.cargo.site/t/original/i/640702ac659e664a9af048c2f131bd925b249a5c4d046dace127bd2e6214c465/OK_namecard_mockup2.jpg)
![](https://freight.cargo.site/t/original/i/84734ed495dc5320a0953da760cdadeba9138757dfcf51ab0b01d24383388c9a/OK_sample.jpg)
![](https://freight.cargo.site/t/original/i/39a2452f010ddd0c4d377b41dbf01a5994337b505bfb8379c70dc294a1c57a3b/OK_carepack_mockup.jpg)
GIFT PACK
Bring a piece of us home.
And rememeber, always take care of yourself!
WEB EXPERIENCE
![]()
![](https://freight.cargo.site/t/original/i/839cac38edc6cc53ae6487c41a6bcd6d67e37bec67ccb55531466fd3b288987e/ok_website.gif)