London Animal
Care Center

Rebranding
Strategy
Art Direction

London Animal Care Center is run by a small group of passionate animal lovers, mainly providing pet adoptions and lost and found services to its local community. With no in-house designer, LACC needed a self-sustainable design system so that anyone can access and update the design when needed. Targeting toward the younger generations, the new branding is fun, friendly and approachable, encouraging people to come visit, adopt and volunteer.

EXISTING PROBLEM

• Low brand recognition.
• No in-house designer due to budget.
• Volunteers and adoptions are needed.

GOALS

• Raise awareness using simple and fast methods.
• Attract volunteers and adopters Create a self-sustained design system so that anyone can access and update the design when needed.
• Create an easily-understood brand manual.

CALL FOR ACTION POSTCARDS FOR THE COMMUNITY

*Transparent envelop draws attention, preventing being thrown away with other advertisements.

QUICK POSTCARD DESIGN SOLUTION

Easily accessible Microsoft Word template ensures that the Lost and Found postcards can be made and produced fast by anyone, anytime.

BRAND MANUAL

To keep the future design on brand as much as possible without a in-house designer, I have created a easily understandable brand manual with visual guides and brand education for volunteers and staffs.