Xiujie Bi

Dian Kitchen

Rebranding
Strategy
Art Direction
Existing Problems:
  • Brand elements are not uniformed
  • Low brand recognition
  • Limited group of audience

Goals:
  • Enhance brand image
  • Incorporate unique cultural elements
  • Raise awareness among its community
Located in the East Village, NYC, Dian Kitchen is a small and intimate restaurant that mainly serve traditional Yunnan Style rice noodles. As the current branding is not unified and consistent, Dian needed more recognitions and awareness from its local community. By incorporating the unique cultural elements of Yunnan into its food and design, Dian’s new memorable branding brings together people that are curious to Yunnan’s culture and cuisine.











xiujiebi@gmail.com